Catandogs has been a trusted B2B pet product supplier for over 25 years. With a loyal retail network and strong product line, they saw the potential in going direct-to-consumer — but needed the right strategy to pull it off.

Despite decades of success in wholesale, Catandogs had never sold directly to consumers. There was no existing ad strategy, no performance data, and no D2C funnel. The mission was clear: build a B2C growth engine from scratch — and make it profitable.

Here are the three steps we did to make sure CatanDog’s adapted.