Alexander is one of the fastest-growing golf coaches, selling online golf courses to students across the US and UK. But like many educators and solopreneurs, he struggled to turn content into consistent revenue through ads.

Despite having great products and loyal students, sales from paid channels were flat. Previous ad strategies had underperformed, and email marketing wasn’t converting. Alexander needed a strategy that could consistently attract the right students — and turn clicks into sign-ups.

Here are the three steps we did to make sure AlexanderGolf adapted.