CLIENT CASE

How Catandogs launched B2C and scaled fast

Catandogs has been a trusted B2B pet product supplier for over 25 years. With a loyal retail network and strong product line, they saw the potential in going direct-to-consumer — but needed the right strategy to pull it off.

Increased Ad Spend

$100 to $4,000 in daily ad spend

Reduced Costs

$70 to $52 CPA

Creative Strategies

Creative strategy ad advertising

THE CHALLENGE

Create a B2C strategy

Despite decades of success in wholesale, Catandogs had never sold directly to consumers. There was no existing ad strategy, no performance data, and no D2C funnel. The mission was clear: build a B2C growth engine from scratch — and make it profitable.

WHAT WE DID

We developed and launched a full-funnel, multi-platform ad strategy

Here are the three steps we did to make sure CatanDog’s adapted.

1. A brand new B2C growth strategy
2. Performance across all major platforms
3. Smart scaling, fast

We repositioned Catandogs for a direct-to-consumer audience with fresh creative and clear messaging around their most popular products.

We ran ads across Facebook, Instagram, TikTok, and Snapchat — testing different formats and angles to find what truly resonated with pet owners.

Once we found the winning combinations, we ramped ad spend from $100 to $4,000/day, keeping performance under the target CPA.

1. A brand new B2C growth strategy
2. Performance across all major platforms
3. Smart scaling, fast

We repositioned Catandogs for a direct-to-consumer audience with fresh creative and clear messaging around their most popular products.

We ran ads across Facebook, Instagram, TikTok, and Snapchat — testing different formats and angles to find what truly resonated with pet owners.

Once we found the winning combinations, we ramped ad spend from $100 to $4,000/day, keeping performance under the target CPA.

THE RESULTS

2x Revenue within 2 months

Quick Launch

First-ever B2C launch — fully operational in weeks.

+60% ROAS

+60% ROAS increase in the first 30 days.

3x more orders

3x more orders from direct-to-consumer customers.

Profitable ad spend

Profitably scaled to $4,000/day in ad spend.

TESTIMONIAL

Walter Wurnig

Owner & CEO

Walter Wurnig

"I’m very satisfied working with Titan Leads. They 2x my b2c revenue in under 2 months. Vegard, Daniel and the rest of the team have a lot of expertise and are very easy to work with. The graphic’s work is on point and I can confidently recommend working with them!"

Book a Discovery Call Now

Ready to adapt? Book a call today and set up a meeting!